Today, I was challenged to look at those who are already doing what I want to do. Although I coach people for free all the time, and have been the counselor friend my whole life, I don’t yet offer coaching as one of my business services. I’ve been working through limiting beliefs around that, and today, as I looked at all the amazing coaches I know, I realized something really cool.
I am probably directly connected to over 20 life coaches on Facebook. I’m in their groups, we’re friends, I learn from them (and hopefully they learn from me, lol). As I looked at them today, I realized that even though they are all amazing—and share the desire to help others grow in the ways they have—they are all unique.
Many of them teach similar concepts, but their delivery is different. Their stories are not the same. Their experiences are not the same. The way they present their material is not the same. It’s so amazing to witness….
So often we hold ourselves back from pursuing a dream or goal because we think the market is too saturated. But, when you go to the grocery store and walk down the cereal aisle, snack aisle, or the coffee/tea aisle, how many different brands are there? Do you just close your eyes and grab whichever one, because ultimately they’re all the same? Probably not. They are unique. Each has a different flavor.
We are equally unique. We have our own flavor. Just because “everybody’s writing a book nowadays” doesn’t mean you shouldn’t write yours. Just because “everybody wants to have a podcast” doesn’t mean yours won’t reach specific people who will only respond to you. Just because “everybody thinks they’re a motivational speaker” doesn’t mean you shouldn’t get on stage, or do your lives, or hop on Zoom, when something within you is calling you to do it.
We’ve got to turn down the volume on the noise that talks us out of what we know wants to come through us. We need to turn up the volume on that voice that’s telling us we have something to offer.
I chose to turn up the volume and write I’m Proud to Be Natural Me! and create my products because it was part of my calling. And even when another author came out with a book that almost stole my title and literally took the words from my description and used them for her own, I still didn’t stop believing that my audience is my audience and nothing changes that.
My next step is to start believing the same about me as a coach. I’m doing the work to eliminate the limiting beliefs that I hold around stepping into that space. I need to turn up the volume on knowing I can help people. I need to turn down the volume on all the what if’s.
Maybe you can relate. Maybe there’s something you’ve been putting off doing. Whatever that thing is that you think you can’t do because there are too many others doing it (or whatever other reason is talking you out of it), take the time to turn down that noise and go inside and listen to the voice that is telling you that you have something to offer—that it’s yours to do. Maybe there’s someone specific, or even a group of someones, that only you can reach.
Think about it.